Articles
The unbelievable has happened. The technology sector has officially beat the airline industry for the amount of CO2 emissions released into our atmosphere each year. How did we as a species let this happen? Technological advancement is great, and it…
Is a “brand” the same as a “logo”? Nope! We get this question a lot. Brand design and logo design are closely related aspects of a company’s visual identity, and although these terms are sometimes used interchangeably, they serve different…
At Fairwind Creative, we excel in delivering exceptional web solutions on popular platforms like WordPress, Drupal, and Shopify. Each of these platforms offers unique strengths for different business needs. In this blog post, our focus will be on creating a…
Fairwind Creative works with some amazing sustainable print shops and packaging manufacturers to bring our clients’ products to life! As we mentioned in some other recent articles, the materials you choose for your branded merchandise and marketing materials says a…
Welcome to Fairwind Creative, where we understand the critical role that website speed plays in delivering an exceptional online experience. We strive to improve website performance and page speed for our clients, ensuring they captivate their audience and achieve their…
Visual content marketing is the process of making your content pop. It’s one of the most important factors in content marketing and includes layout, graphics, videos, usability and calls-to-action, among other things. It helps establish the tone of your site,…
On April 22, 1970, citizens, businesses, and non-profits came together for the first Earth Day to advocate for regulation that has since resulted in cleaner air, cleaner waterways, and the protection of endangered species. Today, Earth Day has become the…
Most retailers understand the importance of giving their products the presentation they deserve (in our recent post about Sustainable Print Design, we explained how research shows branded materials elevating a customer’s perceived value of what they bought by as much…
Google Analytics 4 is the new version of Google Analytics. It replaces Universal Analytics, which served websites well for 11 years. But a variety of factors, from the increase in mobile devices to cookies and growing privacy expectations have led…
PPC Marketing stands for ‘Pay-Per-Click’ Marketing. It’s a form of digital marketing in which an advertiser places an ad via a PPC marketing channel like Google and pays a fee each time someone clicks it. You might do PPC marketing…
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